Success of Usakhelouri

The path to success 

In a world brimming with wines of various hues, tastes, and tales, wine aficionados traverse through aisles, seeking that one bottle that speaks to their soul. Among these countless choices lies a gem called Usakhelouri, dry, naturally semi-dry or naturally semi-sweet wines from the verdant landscapes of Lechkhumi. Its tale is unique because while the market overflows with countless options, the rarity of Usakhelouri sets it apart.

Once upon a time, Usakhelouri was a secret cherished primarily in the Post Soviet states. Today, its story unfolds across continents—America, Europe, and Asia. But this, my friend, is just the prologue. Whispers of its growing acclaim hint that the zenith of Usakhelouri’s fame still lies ahead.

Enter the protagonist of our tale: Khomlis Marani Usakhelouri. An epitome of excellence, it has earned a place of honor on the shelves of London's renowned natural wine store, Hedonism.co.uk. Crafted by the master winemaker, Tamaz Omanadze, its price tag resonates with its rarity. Such esteem, indeed, remains elusive even to many famed wines.

It wasn’t a solo journey, though. The Gardabani Group played the wise mentor, guiding Khomlis Marani in introducing Usakhelouri to the London palette. Tamaz unveiled this semi-sweet wonder, brewed in a qvevri—a traditional Georgian wine-making vessel. The London wine exhibition was left in awe and founders of Hedonism.co.uk have incorporated both Usakhelouri and Tsolikouri into their esteemed collection.

Tamaz’s legacy also shines in another chapter. Back in 2013, West Georgia was devoid of any bio-certified wineries. With a vision to revolutionize natural winemaking in Lechkhumi and inspire fellow winemakers, Tamaz embarked on a journey towards bio certification. Three years later, both Khomlis Marani and its wines received the esteemed certification from Caucassert.

Another maestro, Onise Ugrekhelidze, founder of Okureshi Winery, is also on the cusp of entering the bio-certified league. For long, sweet wines were dubbed as mundane. But with Usakhelouri, Georgia challenges this perception.

The demand for exclusive wines is increasing. The reason more people want it is because of two things. First, more people have money to spend on fancy things. Second, more people around the world are wanting to try wine. As the old saying goes, you often have to pay more for something that's good quality.

Georgian wineries, with the backing of the National Wine Agency and global importers, have showcased their elixirs at global platforms. Yet, the true essence of a wine is best felt in the winemaker’s cellar. There, amidst the symphony of winemaking, one can immerse in local traditions and tales. Lechkhumi, especially the Ushakhelouri microzone, is not just about wine—it’s a breathtaking tapestry of nature, history, and culture. Add to this, the enchantment of premium wine, and you have a treasure trove that defines Georgian heritage.

So, the next time you're searching for a tale bottled with passion, legacy, and culture, remember the legendary Usakhelouri. For its story is one that transcends time and borders.