Okureshuli
Usakhelauri
About us
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About Association for Protecting Usakhelouri Wine and Grapes
In a rapidly evolving world where traditions are at risk of fading and unique cultural facets face obscurity, the presence of dedicated guardians becomes invaluable. The Association for Protecting Usakhelouri Wine and Grapes stands as one such guardian - a passionate advocate for a wine that embodies centuries of rich history and distinctive character.
Beyond the surface goal of preserving a grape or wine variety, the Association aims to awaken the wider community to the profound significance of its mission. Since its foundation in 2021, this dedicated body has worked incessantly to imbue a broader public consciousness with its noble aspirations.
Despite the short existence period association has managed to create legal bases for micro zone Okureshis Usakhelouri and advocated the recognition on the national level.
As the result of the hard work and dedication of the association Uksakhelouri is the registered micro zone with strict regulations on where and how the grapes should be harvested and how far the processing of the grapes could happen.
Main goals of the association
Awareness & Education: To foster a deeper understanding and consciousness among the public regarding the unique heritage and significance of Usakhelouri wine and grapes. Through seminars, workshops, and publications, the Association seeks to enlighten both local and global communities about the wine's storied history and unmatched character.
Preservation & Promotion: To actively safeguard the authenticity and purity of Usakhelouri wine and grapes. This entails ensuring that traditional cultivation, harvesting, and wine-making techniques are maintained, while also promoting the wine's distinct qualities on national and international platforms.
Legal Protection & Advocacy: To establish and strengthen legal frameworks that protect Usakhelouri wine and grapes, especially in its native microzones such as Okureshis Usakhelauri. This includes seeking national recognition, designation of protected statuses, and even international acknowledgements, ensuring the wine's unique identity is not compromised.
Community Engagement & Collaboration: To forge strong ties with local grape growers, wine producers, and community members, ensuring their voices are represented. Collaborative efforts will help in preserving traditions while also allowing for innovation where beneficial.
Cultural Integration: To position Usakhelouri wine not just as a beverage but as a significant cultural artefact. This includes integrating the wine into various cultural events, festivals, and traditions, making it a symbol of national pride and heritage.
Sustainable Practices: To promote and implement environmentally friendly and sustainable cultivation and production practices. This ensures the longevity of the Usakhelouri grape variety and the ecological balance of its native regions.
By striving towards these goals, the Association United to Protect Usakhelouri Wine and Grapes aims to ensure that this unparalleled wine not only remains a cherished treasure for the current generation but continues to flow as a testament to history, culture, and unmatched quality for many generations to come.